Product 02 · for photographers

Media Renamer

Turn IMG_4821.JPG into names that make sense.

Media Renamer reads the EXIF data already inside your photos — date taken, camera, lens — and systematically renames entire directories using the naming pattern you design.

  • Windows desktop app
  • Preview before any change
  • From $14 one-time

A folder that finally makes sense

Same photos, names you can actually search, sort and hand over.

Straight off the card

  • IMG_4821.JPG
  • IMG_4822.JPG
  • IMG_4823.JPG
  • IMG_4824.JPG

After Media Renamer

  • 2026-04-18_Canon-EOS-R6_001.JPG
  • 2026-04-18_Canon-EOS-R6_002.JPG
  • 2026-04-18_Canon-EOS-R6_003.JPG
  • 2026-04-18_Canon-EOS-R6_004.JPG

Build a naming pattern

Click the EXIF fields to add them to your pattern, or type your own text in between. This demo uses the example photo data below.

Pattern builder

Add fields, add your own words — the file name updates as you go.

Resulting file name 2026-04-18_Canon-EOS-R6_001.JPG

Example EXIF data

Every photo carries fields like these — Media Renamer reads them straight from the file.

  • Date taken 2026-04-18
  • Time 14-32
  • Camera Canon EOS R6
  • Lens RF 24-70mm F2.8
  • Sequence # 001

In the app, the same pattern is applied across every folder you choose — with a full preview before a single file changes.

Three steps to a tidy archive

  1. Choose your folders

    Point the app at a shoot folder — or several — on your own computer.

  2. Build your pattern

    Combine EXIF fields and your own text, finishing with a sequence number.

  3. Preview, then rename

    Check the new names side by side, then run the batch rename in one go.

What's inside

  • Reads EXIF

    Date and time, camera make and model, lens and more — straight from the photo.

  • Custom patterns

    Mix EXIF fields with your own text — client names, project codes, anything.

  • Whole-directory batches

    Rename thousands of files in one pass instead of clicking through them.

  • Sequence numbers

    Suffixes like _001 keep every name unique, so nothing overwrites anything.

  • Preview first

    See exactly what each file will be called before you commit to the rename.

  • Works locally

    Your photos never leave your machine — the app runs entirely on your PC.

Plans

One-time licenses — pick the one that matches how many machines you work on.

Pro

$14 one-time
  • EXIF-based renaming
  • Custom naming patterns
  • Duplicate-safe sequence numbers
Order Pro
Best value

Agency

$44 one-time
  • Everything in Pro
  • Multi-computer license
  • Custom rule exports
  • Priority email updates
Order Agency

Runs on Windows only — not available for Mac or Linux. No accounts to create, and no payment is taken on this site.

Need a naming rule of your own?

Custom rules, integrations and workflow requests are welcome — describe your filing system and Matthew will reply.